Podcast

yaylive Ep.7: Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

Understatement is an underwear brand that empowers women

About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 7 - Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

In this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.

In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive into one of the most overlooked, yet crucial, steps of the customer journey: the post-purchase experience. Paloma will explain why it is so important to deliver a great post-purchase customer experience and how you can nurture your customers during this journey to make sure they come back to your store.

Listen now:

Listen on other platforms:

"yayloh return management platform streamlines operations, saving our team hours of manual work."

Lucie Hanon

Head of Growth, ANJA Paris

Save countless hours with yayloh

How it works

Related Content

blog thumbnail picture

Top 12 3PLs in the Nordics in 2025

Are you a Nordic brand looking for a 3PL to partner with? Here is a list of the best 12 3PLs in the Nordics for you to choose from.

blog thumbnail picture

5 New Year’s Resolutions For Retailers

This is a New year, new me kind of thing. To help retailers tackle the new year we have crafted a list of 5 New Years’ Resolutions (retail edition).

blog thumbnail picture

Swedish Stockings levels up its returns process with yayloh x Klaviyo

Swedish Stockings digitises the return process with yayloh and, to enhance the brand experience, builds a branded return email flow with its integration with Klaviyo.

Podcast

yaylive Ep.7: Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

Date:
Author:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 7 - Drive loyalty by investing in post-purchase experience, with Paloma Truong Head of CX and Intelligence at Miinto

In this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.

In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive into one of the most overlooked, yet crucial, steps of the customer journey: the post-purchase experience. Paloma will explain why it is so important to deliver a great post-purchase customer experience and how you can nurture your customers during this journey to make sure they come back to your store.

Listen now:

Listen on other platforms:

Make a well-thought-out choice.

Ready to streamline your return process with yayloh?

Schedule a demo
one plan. TAILORED TO YOUR NEEDS.

Starting at $60 USD a month.

We want to provide you with the fairest offer possible based on your features and integrations needs. If you are a Shopify merchant, start now by downloading our app on the Shopify App Store.