Get to know Swedish Stockings
Swedish Stockings is a brand that prides itself on creating affordable tights that can stand the test of time. The brand is anchored by its strong sustainability values. They believe in investing in recyclable materials to produce their signature rip-resistant tights.
Before yayloh — An overly manual email-driven returns process
Initially, Swedish Stockings handled returns via email, which was tedious and time-consuming for its staff and quite frustrating for the customers. The manual nature of this operation implied for customers printing and filling up a return paper form and waiting for customer service to send them the return label. Additionally, as customers could not track the status of their return, customer service received many calls and emails enquiring about the return status. Too many “Where is my return?” calls were consuming a lot of time and damaging customer experience.
The Goal — A fully branded and automated return process to level up brand experience
Swedish Stockings realised that handling returns manually could not last much longer without affecting the brand growth plans. That is when they started to look for a return management platform. After some research, the brand downloaded yayloh from the Shopify App Store.
Swedish Stockings integrated with yayloh to achieve its primary goals: automate return operations and offer customers a fully digital and branded return process.
Furthermore, yayloh’s digital return process aligns with the brand's sustainability values by ending the need for printing return forms and shipping labels.
We pride ourselves on sustainability and durability and want these values to be projected in how we manage our returns process. The manual and email-driven return process became inefficient, time-consuming, and inconsistent with our brand values.
With yayloh — A return process that enhances brand experience and boosts customer loyalty
By integrating with yayloh, Swedish Stockings processes returns faster and improves the customer experience with a self-service and fully branded return process. Furthermore, the brand enjoys yayloh integration with Klaviyo, levelling up their return confirmation emails with more customization.
A fully branded return process
Swedish Stockings has built a strong and reliable product, so it’s only fair that its brand image reflects just that.
With yayloh’s digital return process, Swedish Stockings has full control of its brand and can customise all parts of the return process. From the logo, typography and imagery, the customer feels wrapped up by the brand, which boosts credibility and trust.
Aside from our products, our brand identity is essential to Swedish Stockings and with a manual return process, we couldn’t showcase it. With yayloh, we can customise all parts of the digital return process to our brand guidelines. Having our brand present at every customer touchpoint in the return process builds trust and is key for customer retention.
yayloh x Klaviyo — next-level segmentation and personalization for return-related emails
With automation and branding taken care of, Swedish Stockings also saw the potential of tailoring further the return confirmation emails. yayloh’s integration with Klaviyo allows the brand to create different email flows based on return types and customer segments to deliver a more personalised return instructions email.
For example, one of the differentiation factors of Swedish Stockings is their unique 30-day warranty on their products. All warranty-flagged returns are recycled to create new products, adding to the brand’s sustainability promise. Warranty returns add an extra layer of customisation to the return email flow, which Swedish Stockings have covered with yayloh’s integration with Klaviyo.
When a customer submits a warranty request through yayloh’s digital return form, yayloh sends a trigger to Klaviyo. The email and SMS platform pulls out customer data to automatically personalise the email to the customer’s demographics and specific needs when it comes to the logistics of processing this type of return request.
We’re really impressed by yayloh’s integration with Klaviyo. The return confirmation email is an essential part of the return process, and it becomes a game-changer asset when combining yayloh’s return data with Klaviyo’s customer information. We can send far more personalised emails to our customers depending on the type of return request, geography and language of preference. We can also customise the return confirmation email and use it as a marketing asset to keep the customer engaged with the brand.
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