About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 10 - How to win the race in ecommerce: profitability vs. exponential growth

Episode 10 welcomes Cian, Director of Partnerships at Juni, the financial service platform for ecommerce and media buyer businesses. Before joining Juni, Cian founded an apparel store called Swallows & Daggers and worked in different positions at Shopify for four years. We'll use his expertise to talk about staying on top of your ecommerce store finances and maximising cash flow management. We also touch upon the dos and don'ts when building a brand and question if it's more important to focus on profitability or growth nowadays.

yaylive generally stays in the DTC space. To spice things up a little bit, in this episode, we branch out to B2B ecommerce and how physical stores and occasional pop-up stores become essential for brands, far more than just sales. We also get Cian's view on media spent in the industry and all the highs and lows of advertising platforms and their adjacent features. Last but not least, we discuss the current global financial stage and how it might affect the ecommerce space, brands and software solutions in the next few years.

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