About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 5 - Human touch or chatbot automation, an e-commerce dilemma

Episode 5 of Season 2 welcomes Henrik Fabrin, CEO and Co-Founder of Certainly, a conversational AI for digital commerce that helps brands sell better by helping their customers through the customer journey.

Henrik is an AI specialist and a popular keynote speaker on a national and worldwide scale, where he provides his expertise and thoughts on the most recent developments and best practices in ecom and AI. Further than speaking at conferences, his expertise and knowledge are helpful in politics; Henrik is an adviser to the Danish government on AI and digitisation.

In this episode, we will dive deep into the world of chatbots and the impact they can have on a business. To tie it back to the main topic of this podcast, loyalty, we will discuss the impact of conversational AI on brand experience and customer loyalty.

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