Podcast

yaylive Ep.1: Build a successful DTC brand with Sebastian Öhrn from Myrqvist

Understatement is an underwear brand that empowers women

About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

Season 1, episode 1 - How to build a successful DTC brand with Sebastian Öhrn from Myrqvist

This episode welcomes Sebastian Öhrn, founder of Myrqvist, a handcrafted shoe brand ready to disrupt the traditional business model by selling direct to consumer. We're going to look back at the start of Myrqvist, what has been key to the brand success and more particularly what have been the main drivers to Myrqvist customer's loyalty and how to apply them to your brand.

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Lucie Hanon

Head of Growth, ANJA Paris

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yaylive Ep.5: The power of co-creation to launch and grow a brand, with John-Ruben Holtback founder of UNNA

The fifth episode of yaylive welcomes John-Ruben, founder of UNNA, a Swedish sportswear. This episode dives deep into the journey before pre-launch and the must-have tools to grow an online store.

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yaylive Ep.13: How to leverage UGC to build a community and drive sales, with Victor Emilson, CEO of ROIROI

Episode 13 of yaylive welcomes Victor Emilson, CEO of ROIROI, an e-commerce agency. We will get to know the interesting world of e-commerce agencies and deep dive into a growing initiative in e-commerce, user-generated content.

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yaylive Ep.12: All you need to know to nail your global expansion, with Martin Jensen, CEO of Centra

Episode 12 of yaylive welcomes Martin Jensen, CEO of e-commerce headless platform, Centra, who shares a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally.

Podcast

yaylive Ep.1: Build a successful DTC brand with Sebastian Öhrn from Myrqvist

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About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

Season 1, episode 1 - How to build a successful DTC brand with Sebastian Öhrn from Myrqvist

This episode welcomes Sebastian Öhrn, founder of Myrqvist, a handcrafted shoe brand ready to disrupt the traditional business model by selling direct to consumer. We're going to look back at the start of Myrqvist, what has been key to the brand success and more particularly what have been the main drivers to Myrqvist customer's loyalty and how to apply them to your brand.

Listen now:

Listen on other platforms:

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