About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 6 - Cracking the sustainability paradox: when producing less means growing more

Episode 6 of Season 2 welcoms Johan Munk, CEO of Polarn O. Pyret. He has over 25 years of experience in e-commerce and a very diverse profile. He has worked in management, sales, marketing and global expansion departments in international retail and wholesale companies like Esprit, H&M and New Look.

He's the current CEO of Polarn O. Pryet, a Swedish brand for baby and childrenswear that started in 1976 with the goal of making clothes that let kids be kids.

Popularly known as PoP, the brand has been named Sweden's greenest clothing brand every year since 2011 and is deeply committed to the sustainability and durability of its products. From its focus on using eco-friendly materials to its second-hand store, Johan and his team at Polarn O. Pyret are dedicated to positively impacting the environment.

In this episode, we will deep dive into sustainability and everything it entails; from product production, communication, customer experience and brand growth. There's no better way to learn about this subject than from Sweden's Greenest brand in the clothing category for 12 consecutive years.

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