About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 2- All you need to know to nail your global expansion

Episode 2 of Season 2 welcomes Martin Jensen, CEO of Centra, a headless commerce platform for fashion & lifestyle brands. Founded in 2016, Centra strongly focuses on the Nordics and is scaling internationally. In this episode, Martin provides a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally.

By starting with building the brand locally and using a hybrid approach that includes B2B sales and direct sales, brands can use customer data to inform their global expansion strategies. The key is implementing the right strategy, technology, and partnerships to support a seamless online shopping experience that incorporates multi-currency options, recognisable payment methods, and efficient shipping and returns processes.

With eCommerce, any brand can launch operations internationally, but the real challenge lies in growing sales effectively and efficiently.

Tune in to learn more about the beauty and complexities of scaling a brand globally in the digital age.

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