About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 4- How to champion commerce everywhere

Episode 3 of Season 2 welcomes Susanne Holmsäter, Nordics Country Lead at Shopify, the leading e-commerce platform for online stores and retail point-of-sale systems. Susanne has many years of experience in marketing, PR and e-commerce, working with top Swedish e-commerce SaaS companies such as Tic Tail before their acquisition in 2018 by Shopify.

With Susanne, we explore the e-commerce space in Sweden and the Nordics and look into how local brands can aim for global domination with Shopify. We will also take a deep dive into the role of customer loyalty in this new era of e-commerce and how betting on loyalty can benefit brands in the long run. Last but not least, we also discuss the importance of merging physical and online retail to scale a brand.

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