About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and co-founder of yayloh, a returns management platform for ecommerce.

Season 2, episode 3- How to leverage UGC to build a community and drive sales

Episode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy.

Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies.

As a brand, driving revenue is certainly one of your primary goals. While there are various strategies to achieve this, one effective method is by leveraging UGC.

By incorporating user-generated content into your marketing strategy, your brand can cultivate a community-driven engagement approach, which makes it more friendly, raw, and authentic. This fresh approach creates a deeper connection with your audience and fosters a sense of community amongst your customers, which in turn, drives loyalty and repeat business.

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